Archive / 21

Every case study, start to finish.

Enterprise platforms, IoT and data tools, design systems, and product launches, spanning nine years of shipped work.

Industry

Project type

Service

Showing 21 of 21

01 / Dara · Product ecosystem

Project Northstar: re-architecting the product ecosystem

What started as an IA mapping exercise became a full product re-architecture: a 12-month design strategy, the Roots design system, and a rebuilt design organization at Dara.

Design StrategyDesign SystemsLeadership

02 / American Airlines · Mobile app

Making the trip the focal point

Redesigned American's mobile Trip Details screen so the active journey, not the app navigation, is the first thing travelers see.

MobileTravelInformation Hierarchy

Shipped 2026iOS + Android

03 / IBM · Sugar Creek Brewery

Watson IoT for a local brewery

A Watson IoT and computer vision system with Bosch that watches every bottle leaving the line and turns handwritten readings into a live brewhouse dashboard.

IoTData VizComputer Vision

$10Ksaved per month

04 / IBM · Carbon

Design system governance at scale

Contributed patterns, review rituals, and accessibility guardrails to Carbon so hundreds of product teams could ship faster together.

Design SystemsA11y

05 / IBM · AIOps

Anomaly detection & root cause

SRE surface that clustered noisy alerts into narrated incidents, so the on-call could see the story, not the storm.

AIOpsObservability

4.1×faster MTTR

06 / IBM · Open Insurance

Underwriting workbench

Policy tooling that gave underwriters a single, opinionated surface for quoting, comparison, and portfolio risk.

FintechWorkflow

07 / IBM Training

Learning analytics dashboard

Program-manager view of learner outcomes across cohorts, from progress rings down to per-module drop-off.

AnalyticsL&D

08 / IBM Training

Employee learning home

Personalized learning surface that put role-aware recommendations and continued paths first.

Personalization

09 / Vitalis · Health dashboard

A health dashboard that answers before it asks

Landing and product concept for an AI-assisted health tracker, hydration, heart rate, sleep, and intake, laid out so the day's answer sits above every widget.

LandingDashboardHealth

10 / Aligno · SaaS landing

Marketing site for a collaboration tool that isn't shy about it

Landing page for Aligno, a team collaboration SaaS, structured around three plain questions: what it does, why it's different, and how to start.

LandingSaaSMarketing

11 / Altura · Modeling agency

Editorial hero for a talent agency

Landing page for Altura, a modeling agency, treated as a magazine cover: giant serif headline, a single portrait, and category tags where a subtitle would usually live.

LandingEditorialBrand

12 / Bankey · Consumer bank

Consumer banking with an art-department attitude

Landing page for Bankey, a consumer bank, pairing a serious value proposition with a hero illustration that behaves more like a museum poster than a fintech asset.

LandingFintechBrand

13 / Build · Real estate platform

A property site that leads with the product, not the pitch

Desktop landing page for Build, a real estate management platform, sequenced from a full-bleed 3D property hero to a three-step signup, recent projects, and quote capture.

LandingReal EstateMarketing

14 / Outerfields · Creative agency

A creative agency site that doesn't apologize

Landing page for Outerfields, a video and photo creative agency, laid out as a punchy scroll: bold black hero, orange creative-session pitch, purple service marquee, and a final closing frame.

LandingAgencyEditorial

15 / Neiman Marcus · Mobile app

A premier subscription box, designed with the associate in mind

Partnered with Neiman Marcus to design a stylist-curated subscription box inside the NM app, an ongoing relationship surface rather than another transactional flow.

MobileRetailService Design

16 / trainAR · Masters capstone

A pocket gym, powered by AR

Six-month capstone at UNT: an AR fitness app that puts a life-sized virtual trainer in your living room, so form, schedule, and progression all live in one place.

ARMobileHealth

6 monthsMasters capstone

17 / Camp on the Go · Personal project

A camping companion that respects the trail

Concept iOS app and Apple Watch extension for campers: organization, campsite discovery, and gear guidance without asking anyone to spend more time staring at their phone.

MobileWearableConcept

18 / 7-Eleven · Global HQ

First design internship, under NDA

Summer as an Experience Designer at 7-Eleven's global headquarters, working on data viz for artists, a growth-focused internal app, and a rethink of the consumer app, all covered by NDA.

MobileInternshipRetail

19 / Terra · Ceramics retail

A landing page for a modern ceramics house

Concept marketing site for Terra, a direct-to-consumer ceramics brand in the West Elm register: editorial typography, shoppable hero, and a category-first storefront built around handmade objects.

Landing pageE-commerceBrand

20 / SoulStretch · Yoga & Pilates Studio

A landing page for a yoga and pilates studio

Concept marketing site for SoulStretch, a local yoga and pilates studio: warm editorial typography, a hero that puts the instructor in context, and a membership-first conversion path.

Landing pageWellnessBrand

21 / Pulse · Health & Fitness

A health dashboard that reads in one glance

Concept dashboard for a health and fitness tracker: activity rings, heart rate, sleep, and calories composed into a single dark-mode surface that answers 'how am I doing today' without digging.

DashboardHealthData Visualization

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