PD / 2017–2026
Complex systems, clearly designed
I design enterprise software people want to use. Ex-IBM, based in Dallas, working worldwide.
Selected work / 20
14 more case studies across enterprise platforms, product launches, and brand work.
View more case studiesPractice
This is the work I've done the most of. If your project fits one of these, let's talk.
Enterprise product design
0→1 and 1→n work on dense B2B software, the kind people sit inside for eight hours a day.
Data visualization
Taking large volumes of sensor and system data and deciding what an operator needs to see first.
Design system leadership
Tokens, components, review habits, and getting teams to actually use them. Unglamorous work that pays off.
Design partner for founders
Short engagements, paired with engineering, to get the first credible version out the door.
About
Nine years turning wicked enterprise problems into shipped product.
I'm Ammar, a senior product designer who spent the last stretch of my career at IBM on complicated, data-heavy software: industrial IoT, AIOps, financial workflows, learning platforms used by hundreds of thousands of people.
I do my best work sitting next to engineers and talking to the people who use the product. Most of my projects start with a confusing workflow and end with something a team can build. If that sounds like your situation, I'd like to hear about it.
Fluent in
Design craft
- Figma & FigJam
- Design systems
- Prototyping
- Interaction & motion
- Visual & brand
Product thinking
- UX strategy
- HCI research
- Usability testing
- Information architecture
- Workshop facilitation
Building & shipping
- HTML, CSS, JS
- React & Tailwind
- Design tokens
- Dev handoff
- AI-assisted tooling
Location
Dallas, Texas
Working with
Global teams
Domains
Enterprise · IoT · AIOps · Learning
Now booking · Q2 → Q4 2026
Let's design something substantial together.
I work well with Series B+ product teams, founders shipping their first enterprise release, and design leaders who need a senior pair of hands for a quarter.