Portfolio · 2017 to 2026
Currently leading product design for industrial IoT, high-density data platforms, and multi-tenant systems. Ex-IBM. Based in Dallas, Texas, working worldwide.
Selected work
Practice
Four things I do well. If your problem lives in one of these, we should talk.
Enterprise product design
0→1 and 1→n work on dense B2B software, the kind people sit inside for eight hours a day.
Data visualization
Turning firehose telemetry into surfaces operators can act on without a manual.
Design system leadership
Tokens, patterns, review rituals, and adoption. The boring plumbing that makes teams ship faster.
Design partner for founders
Short engagements, paired with engineering, to get the first credible version out the door.

About
Eight years turning wicked enterprise problems into shipped product.
I'm Ammar, a senior product designer who spent the last stretch of my career at IBM on the hardest kind of software: industrial IoT, AIOps, financial workflows, learning platforms used by hundreds of thousands of people.
I work best embedded with engineering and close to real users, in the messy part where product strategy, systems thinking, and craft overlap. If you're shipping something hard, I'd like to hear about it.
Fluent in
Design craft
- Figma & FigJam
- Design systems
- Prototyping
- Interaction & motion
- Visual & brand
Product thinking
- UX strategy
- HCI research
- Usability testing
- Information architecture
- Workshop facilitation
Building & shipping
- HTML, CSS, JS
- React & Tailwind
- Design tokens
- Dev handoff
- AI-assisted tooling
Location
Dallas, Texas
Working with
Global teams
Domains
Enterprise · IoT · AIOps · Learning
Now booking · Q2 → Q4 2026
Let's design something substantial together.
I work well with Series B+ product teams, founders shipping their first enterprise release, and design leaders who need a senior pair of hands for a quarter.


















