Portfolio · 2017 to 2026

I design complex enterprise software that people actually want to use.

Currently leading product design for industrial IoT, high-density data platforms, and multi-tenant systems. Ex-IBM. Based in Dallas, Texas, working worldwide.

Years8+shipping product
DomainB2Benterprise · IoT · data
TrainedIBMCarbon Design System
Users3M+across shipped work

Selected work

Eighteen case studies. One thread: shipping ambitious enterprise product.

01 / American Airlines · Mobile app

Making the trip the focal point

Redesigned American's mobile Trip Details screen so the active journey, not the app navigation, is the first thing travelers see.

American Airlines · Mobile app, Making the trip the focal point
MobileTravelInformation Hierarchy
Shipped 2026iOS + Android

02 / IBM · Sugar Creek Brewery

Watson IoT for a local brewery

A Watson IoT and computer vision system with Bosch that watches every bottle leaving the line and turns handwritten readings into a live brewhouse dashboard.

IBM · Sugar Creek Brewery, Watson IoT for a local brewery
IoTData VizComputer Vision
$10Ksaved per month

03 / IBM · Carbon

Design system governance at scale

Contributed patterns, review rituals, and accessibility guardrails to Carbon so hundreds of product teams could ship faster together.

IBM · Carbon, Design system governance at scale
Design SystemsA11y

04 / IBM · AIOps

Anomaly detection & root cause

SRE surface that clustered noisy alerts into narrated incidents, so the on-call could see the story, not the storm.

IBM · AIOps, Anomaly detection & root cause
AIOpsObservability
4.1×faster MTTR

05 / IBM · Open Insurance

Underwriting workbench

Policy tooling that gave underwriters a single, opinionated surface for quoting, comparison, and portfolio risk.

IBM · Open Insurance, Underwriting workbench
FintechWorkflow

06 / IBM Training

Learning analytics dashboard

Program-manager view of learner outcomes across cohorts, from progress rings down to per-module drop-off.

IBM Training, Learning analytics dashboard
AnalyticsL&D

07 / IBM Training

Employee learning home

Personalized learning surface that put role-aware recommendations and continued paths first.

IBM Training, Employee learning home
Personalization

08 / Vitalis · Health dashboard

A health dashboard that answers before it asks

Landing and product concept for an AI-assisted health tracker, hydration, heart rate, sleep, and intake, laid out so the day's answer sits above every widget.

Vitalis · Health dashboard, A health dashboard that answers before it asks
LandingDashboardHealth

09 / Aligno · SaaS landing

Marketing site for a collaboration tool that isn't shy about it

Landing page for Aligno, a team collaboration SaaS, structured around three plain questions: what it does, why it's different, and how to start.

Aligno · SaaS landing, Marketing site for a collaboration tool that isn't shy about it
LandingSaaSMarketing

10 / Altura · Modeling agency

Editorial hero for a talent agency

Landing page for Altura, a modeling agency, treated as a magazine cover: giant serif headline, a single portrait, and category tags where a subtitle would usually live.

Altura · Modeling agency, Editorial hero for a talent agency
LandingEditorialBrand

11 / Bankey · Consumer bank

Consumer banking with an art-department attitude

Landing page for Bankey, a consumer bank, pairing a serious value proposition with a hero illustration that behaves more like a museum poster than a fintech asset.

Bankey · Consumer bank, Consumer banking with an art-department attitude
LandingFintechBrand

12 / Build · Real estate platform

A property site that leads with the product, not the pitch

Desktop landing page for Build, a real estate management platform, sequenced from a full-bleed 3D property hero to a three-step signup, recent projects, and quote capture.

Build · Real estate platform, A property site that leads with the product, not the pitch
LandingReal EstateMarketing

13 / Outerfields · Creative agency

A creative agency site that doesn't apologize

Landing page for Outerfields, a video and photo creative agency, laid out as a punchy scroll: bold black hero, orange creative-session pitch, purple service marquee, and a final closing frame.

Outerfields · Creative agency, A creative agency site that doesn't apologize
LandingAgencyEditorial

14 / Neiman Marcus · Mobile app

A premier subscription box, designed with the associate in mind

Partnered with Neiman Marcus to design a stylist-curated subscription box inside the NM app, an ongoing relationship surface rather than another transactional flow.

Neiman Marcus · Mobile app, A premier subscription box, designed with the associate in mind
MobileRetailService Design

15 / trainAR · Masters capstone

A pocket gym, powered by AR

Six-month capstone at UNT: an AR fitness app that puts a life-sized virtual trainer in your living room, so form, schedule, and progression all live in one place.

trainAR · Masters capstone, A pocket gym, powered by AR
ARMobileHealth
6 monthsMasters capstone

16 / Camp on the Go · Personal project

A camping companion that respects the trail

Concept iOS app and Apple Watch extension for campers: organization, campsite discovery, and gear guidance without asking anyone to spend more time staring at their phone.

Camp on the Go · Personal project, A camping companion that respects the trail
MobileWearableConcept

17 / 7-Eleven · Global HQ

First design internship, under NDA

Summer as an Experience Designer at 7-Eleven's global headquarters, working on data viz for artists, a growth-focused internal app, and a rethink of the consumer app, all covered by NDA.

7-Eleven · Global HQ, First design internship, under NDA
MobileInternshipRetail

18 / Terra · Ceramics retail

A landing page for a modern ceramics house

Concept marketing site for Terra, a direct-to-consumer ceramics brand in the West Elm register: editorial typography, shoppable hero, and a category-first storefront built around handmade objects.

Terra · Ceramics retail, A landing page for a modern ceramics house
Landing pageE-commerceBrand

Practice

What I take on

Four things I do well. If your problem lives in one of these, we should talk.

01

Enterprise product design

0→1 and 1→n on high-density B2B software, the kind users spend eight hours a day inside.

02

Data visualization

Turning firehose telemetry into surfaces operators can act on without a manual.

03

Design system leadership

Tokens, patterns, review rituals, and adoption. The boring plumbing that makes teams ship faster.

04

Design partner for founders

Short, high-leverage engagements pairing with engineering to ship the first credible version.

American Airlines/IBM/Sugar Creek Brewery/Anomaly Detection/Open Insurance/Enterprise IoT/Design Systems/Data Visualization/American Airlines/IBM/Sugar Creek Brewery/Anomaly Detection/Open Insurance/Enterprise IoT/Design Systems/Data Visualization/
Portrait of Ammar Multani

About

Eight years turning wicked enterprise problems into shipped product.

I'm Ammar, a senior product designer who spent the last stretch of my career at IBM on the hardest kind of software: industrial IoT, AIOps, financial workflows, learning platforms used by hundreds of thousands of people.

I work best embedded with engineering, close to real users, and unafraid of the messy middle where product strategy, systems thinking, and craft meet. If you're a team shipping something ambitious, I'd love to hear about it.

Fluent in

Design craft

  • Figma & FigJam
  • Design systems
  • Prototyping
  • Interaction & motion
  • Visual & brand

Product thinking

  • UX strategy
  • HCI research
  • Usability testing
  • Information architecture
  • Workshop facilitation

Building & shipping

  • HTML, CSS, JS
  • React & Tailwind
  • Design tokens
  • Dev handoff
  • AI-assisted tooling

Location

Dallas, Texas

Working with

Global teams

Domains

Enterprise · IoT · AIOps · Learning

Now booking · Q2 → Q4 2026

Let's design something substantial together.

Best fit: Series B+ product teams, founders shipping their first credible enterprise release, or design leaders who need a senior operator embedded for a quarter.