Portfolio · 2018 — 2026
I design complex enterprise software that people actually want to use.
Currently leading product design for industrial IoT, high-density data platforms, and multi-tenant systems. Ex-IBM. Based in Dallas, Texas, working worldwide.
Selected work
Six case studies. One thread: shipping ambitious enterprise product.
01 / American Airlines · Mobile app
Making the trip the focal point
Contributed to the redesign of American's mobile Trip Details experience, reorganizing the screen so the active journey, not the app's navigation, became the thing you see first.
02 / IBM · Carbon
Design system governance at scale
Contributed patterns, review rituals, and accessibility guardrails to Carbon so hundreds of product teams could ship faster together.
03 / IBM · AIOps
Anomaly detection & root cause
SRE surface that clustered noisy alerts into narrated incidents — the on-call could see the story, not the storm.
04 / IBM · Open Insurance
Underwriting workbench
Policy tooling that gave underwriters a single, opinionated surface for quoting, comparison, and portfolio risk.
05 / IBM Training
Learning analytics dashboard
Program-manager view of learner outcomes across cohorts — from progress rings down to per-module drop-off.
06 / IBM Training
Employee learning home
Personalized learning surface that put role-aware recommendations and continued paths first.
07 / Neiman Marcus · Mobile app
A premier subscription box, designed with the associate in mind
Partnered with Neiman Marcus to design a stylist-curated subscription box inside the NM app — an ongoing relationship surface rather than another transactional flow.
08 / trainAR · Masters capstone
A pocket gym, powered by AR
Six-month capstone at UNT: an AR fitness app that puts a life-sized virtual trainer in your living room, so form, schedule, and progression all live in one place.
09 / Camp on the Go · Personal project
A camping companion that respects the trail
Concept iOS app and Apple Watch extension for campers — organization, campsite discovery, and gear guidance without asking anyone to spend more time staring at their phone.
10 / 7-Eleven · Global HQ
First design internship, under NDA
Summer as an Experience Designer at 7-Eleven's global headquarters — data viz for artists, a growth-focused internal app, and a rethink of the consumer app, all covered by NDA.
Practice
What I take on
Four things I do well. If your problem lives in one of these, we should talk.
Enterprise product design
0→1 and 1→n on high-density B2B software — the kind users spend eight hours a day inside.
Data visualization
Turning firehose telemetry into surfaces operators can act on without a manual.
Design system leadership
Tokens, patterns, review rituals, adoption — the boring plumbing that makes teams ship faster.
Design partner for founders
Short, high-leverage engagements pairing with engineering to ship the first credible version.
About
Eight years turning wicked enterprise problems into shipped product.
I'm Ammar — a senior product designer who spent the last stretch of my career at IBM on the hardest kind of software: industrial IoT, AIOps, financial workflows, learning platforms used by hundreds of thousands of people.
I work best embedded with engineering, close to real users, and unafraid of the messy middle where product strategy, systems thinking, and craft meet. If you're a team shipping something ambitious, I'd love to hear about it.
Fluent in
Design craft
- Figma & FigJam
- Design systems
- Prototyping
- Interaction & motion
- Visual & brand
Product thinking
- UX strategy
- HCI research
- Usability testing
- Information architecture
- Workshop facilitation
Building & shipping
- HTML, CSS, JS
- React & Tailwind
- Design tokens
- Dev handoff
- AI-assisted tooling
Location
Dallas, Texas
Working with
Global teams
Domains
Enterprise · IoT · AIOps · Learning
Now booking · Q2 → Q4 2026
Let's design something substantial together.
Best fit: Series B+ product teams, founders shipping their first credible enterprise release, or design leaders who need a senior operator embedded for a quarter.