Portfolio · 2017 to 2026

I design complex enterprise software that people actually want to use.

Currently leading product design for industrial IoT, high-density data platforms, and multi-tenant systems. Ex-IBM. Based in Dallas, Texas, working worldwide.

Years8+shipping product
DomainB2Benterprise · IoT · data
TrainedIBMCarbon Design System
Users3M+across shipped work

Selected work

Eighteen case studies, mostly enterprise, mostly shipped.

01 / American Airlines · Mobile app

Making the trip the focal point

Redesigned American's mobile Trip Details screen so the active journey, not the app navigation, is the first thing travelers see.

American Airlines · Mobile app, Making the trip the focal point
MobileTravelInformation Hierarchy
Shipped 2026iOS + Android

02 / IBM · Sugar Creek Brewery

Watson IoT for a local brewery

A Watson IoT and computer vision system with Bosch that watches every bottle leaving the line and turns handwritten readings into a live brewhouse dashboard.

IBM · Sugar Creek Brewery, Watson IoT for a local brewery
IoTData VizComputer Vision
$10Ksaved per month

03 / IBM · Carbon

Design system governance at scale

Contributed patterns, review rituals, and accessibility guardrails to Carbon so hundreds of product teams could ship faster together.

IBM · Carbon, Design system governance at scale
Design SystemsA11y

04 / IBM · AIOps

Anomaly detection & root cause

SRE surface that clustered noisy alerts into narrated incidents, so the on-call could see the story, not the storm.

IBM · AIOps, Anomaly detection & root cause
AIOpsObservability
4.1×faster MTTR

05 / IBM · Open Insurance

Underwriting workbench

Policy tooling that gave underwriters a single, opinionated surface for quoting, comparison, and portfolio risk.

IBM · Open Insurance, Underwriting workbench
FintechWorkflow

06 / IBM Training

Learning analytics dashboard

Program-manager view of learner outcomes across cohorts, from progress rings down to per-module drop-off.

IBM Training, Learning analytics dashboard
AnalyticsL&D

07 / IBM Training

Employee learning home

Personalized learning surface that put role-aware recommendations and continued paths first.

IBM Training, Employee learning home
Personalization

08 / Vitalis · Health dashboard

A health dashboard that answers before it asks

Landing and product concept for an AI-assisted health tracker, hydration, heart rate, sleep, and intake, laid out so the day's answer sits above every widget.

Vitalis · Health dashboard, A health dashboard that answers before it asks
LandingDashboardHealth

09 / Aligno · SaaS landing

Marketing site for a collaboration tool that isn't shy about it

Landing page for Aligno, a team collaboration SaaS, structured around three plain questions: what it does, why it's different, and how to start.

Aligno · SaaS landing, Marketing site for a collaboration tool that isn't shy about it
LandingSaaSMarketing

10 / Altura · Modeling agency

Editorial hero for a talent agency

Landing page for Altura, a modeling agency, treated as a magazine cover: giant serif headline, a single portrait, and category tags where a subtitle would usually live.

Altura · Modeling agency, Editorial hero for a talent agency
LandingEditorialBrand

11 / Bankey · Consumer bank

Consumer banking with an art-department attitude

Landing page for Bankey, a consumer bank, pairing a serious value proposition with a hero illustration that behaves more like a museum poster than a fintech asset.

Bankey · Consumer bank, Consumer banking with an art-department attitude
LandingFintechBrand

12 / Build · Real estate platform

A property site that leads with the product, not the pitch

Desktop landing page for Build, a real estate management platform, sequenced from a full-bleed 3D property hero to a three-step signup, recent projects, and quote capture.

Build · Real estate platform, A property site that leads with the product, not the pitch
LandingReal EstateMarketing

13 / Outerfields · Creative agency

A creative agency site that doesn't apologize

Landing page for Outerfields, a video and photo creative agency, laid out as a punchy scroll: bold black hero, orange creative-session pitch, purple service marquee, and a final closing frame.

Outerfields · Creative agency, A creative agency site that doesn't apologize
LandingAgencyEditorial

14 / Neiman Marcus · Mobile app

A premier subscription box, designed with the associate in mind

Partnered with Neiman Marcus to design a stylist-curated subscription box inside the NM app, an ongoing relationship surface rather than another transactional flow.

Neiman Marcus · Mobile app, A premier subscription box, designed with the associate in mind
MobileRetailService Design

15 / trainAR · Masters capstone

A pocket gym, powered by AR

Six-month capstone at UNT: an AR fitness app that puts a life-sized virtual trainer in your living room, so form, schedule, and progression all live in one place.

trainAR · Masters capstone, A pocket gym, powered by AR
ARMobileHealth
6 monthsMasters capstone

16 / Camp on the Go · Personal project

A camping companion that respects the trail

Concept iOS app and Apple Watch extension for campers: organization, campsite discovery, and gear guidance without asking anyone to spend more time staring at their phone.

Camp on the Go · Personal project, A camping companion that respects the trail
MobileWearableConcept

17 / 7-Eleven · Global HQ

First design internship, under NDA

Summer as an Experience Designer at 7-Eleven's global headquarters, working on data viz for artists, a growth-focused internal app, and a rethink of the consumer app, all covered by NDA.

7-Eleven · Global HQ, First design internship, under NDA
MobileInternshipRetail

18 / Terra · Ceramics retail

A landing page for a modern ceramics house

Concept marketing site for Terra, a direct-to-consumer ceramics brand in the West Elm register: editorial typography, shoppable hero, and a category-first storefront built around handmade objects.

Terra · Ceramics retail, A landing page for a modern ceramics house
Landing pageE-commerceBrand

Practice

What I take on

Four things I do well. If your problem lives in one of these, we should talk.

01

Enterprise product design

0→1 and 1→n work on dense B2B software, the kind people sit inside for eight hours a day.

02

Data visualization

Turning firehose telemetry into surfaces operators can act on without a manual.

03

Design system leadership

Tokens, patterns, review rituals, and adoption. The boring plumbing that makes teams ship faster.

04

Design partner for founders

Short engagements, paired with engineering, to get the first credible version out the door.

American Airlines/IBM/Sugar Creek Brewery/Anomaly Detection/Open Insurance/Enterprise IoT/Design Systems/Data Visualization/American Airlines/IBM/Sugar Creek Brewery/Anomaly Detection/Open Insurance/Enterprise IoT/Design Systems/Data Visualization/
Portrait of Ammar Multani

About

Eight years turning wicked enterprise problems into shipped product.

I'm Ammar, a senior product designer who spent the last stretch of my career at IBM on the hardest kind of software: industrial IoT, AIOps, financial workflows, learning platforms used by hundreds of thousands of people.

I work best embedded with engineering and close to real users, in the messy part where product strategy, systems thinking, and craft overlap. If you're shipping something hard, I'd like to hear about it.

Fluent in

Design craft

  • Figma & FigJam
  • Design systems
  • Prototyping
  • Interaction & motion
  • Visual & brand

Product thinking

  • UX strategy
  • HCI research
  • Usability testing
  • Information architecture
  • Workshop facilitation

Building & shipping

  • HTML, CSS, JS
  • React & Tailwind
  • Design tokens
  • Dev handoff
  • AI-assisted tooling

Location

Dallas, Texas

Working with

Global teams

Domains

Enterprise · IoT · AIOps · Learning

Now booking · Q2 → Q4 2026

Let's design something substantial together.

I work well with Series B+ product teams, founders shipping their first enterprise release, and design leaders who need a senior pair of hands for a quarter.