Portfolio · 2017 to 2026
I design complex enterprise software that people actually want to use.
Currently leading product design for industrial IoT, high-density data platforms, and multi-tenant systems. Ex-IBM. Based in Dallas, Texas, working worldwide.
Selected work
Eighteen case studies, mostly enterprise, mostly shipped.
01 / American Airlines · Mobile app
Making the trip the focal point
Redesigned American's mobile Trip Details screen so the active journey, not the app navigation, is the first thing travelers see.

02 / IBM · Sugar Creek Brewery
Watson IoT for a local brewery
A Watson IoT and computer vision system with Bosch that watches every bottle leaving the line and turns handwritten readings into a live brewhouse dashboard.

03 / IBM · Carbon
Design system governance at scale
Contributed patterns, review rituals, and accessibility guardrails to Carbon so hundreds of product teams could ship faster together.

04 / IBM · AIOps
Anomaly detection & root cause
SRE surface that clustered noisy alerts into narrated incidents, so the on-call could see the story, not the storm.

05 / IBM · Open Insurance
Underwriting workbench
Policy tooling that gave underwriters a single, opinionated surface for quoting, comparison, and portfolio risk.

06 / IBM Training
Learning analytics dashboard
Program-manager view of learner outcomes across cohorts, from progress rings down to per-module drop-off.

07 / IBM Training
Employee learning home
Personalized learning surface that put role-aware recommendations and continued paths first.

08 / Vitalis · Health dashboard
A health dashboard that answers before it asks
Landing and product concept for an AI-assisted health tracker, hydration, heart rate, sleep, and intake, laid out so the day's answer sits above every widget.

09 / Aligno · SaaS landing
Marketing site for a collaboration tool that isn't shy about it
Landing page for Aligno, a team collaboration SaaS, structured around three plain questions: what it does, why it's different, and how to start.

10 / Altura · Modeling agency
Editorial hero for a talent agency
Landing page for Altura, a modeling agency, treated as a magazine cover: giant serif headline, a single portrait, and category tags where a subtitle would usually live.

11 / Bankey · Consumer bank
Consumer banking with an art-department attitude
Landing page for Bankey, a consumer bank, pairing a serious value proposition with a hero illustration that behaves more like a museum poster than a fintech asset.

12 / Build · Real estate platform
A property site that leads with the product, not the pitch
Desktop landing page for Build, a real estate management platform, sequenced from a full-bleed 3D property hero to a three-step signup, recent projects, and quote capture.

13 / Outerfields · Creative agency
A creative agency site that doesn't apologize
Landing page for Outerfields, a video and photo creative agency, laid out as a punchy scroll: bold black hero, orange creative-session pitch, purple service marquee, and a final closing frame.

14 / Neiman Marcus · Mobile app
A premier subscription box, designed with the associate in mind
Partnered with Neiman Marcus to design a stylist-curated subscription box inside the NM app, an ongoing relationship surface rather than another transactional flow.

15 / trainAR · Masters capstone
A pocket gym, powered by AR
Six-month capstone at UNT: an AR fitness app that puts a life-sized virtual trainer in your living room, so form, schedule, and progression all live in one place.

16 / Camp on the Go · Personal project
A camping companion that respects the trail
Concept iOS app and Apple Watch extension for campers: organization, campsite discovery, and gear guidance without asking anyone to spend more time staring at their phone.

17 / 7-Eleven · Global HQ
First design internship, under NDA
Summer as an Experience Designer at 7-Eleven's global headquarters, working on data viz for artists, a growth-focused internal app, and a rethink of the consumer app, all covered by NDA.

18 / Terra · Ceramics retail
A landing page for a modern ceramics house
Concept marketing site for Terra, a direct-to-consumer ceramics brand in the West Elm register: editorial typography, shoppable hero, and a category-first storefront built around handmade objects.

Practice
What I take on
Four things I do well. If your problem lives in one of these, we should talk.
Enterprise product design
0→1 and 1→n work on dense B2B software, the kind people sit inside for eight hours a day.
Data visualization
Turning firehose telemetry into surfaces operators can act on without a manual.
Design system leadership
Tokens, patterns, review rituals, and adoption. The boring plumbing that makes teams ship faster.
Design partner for founders
Short engagements, paired with engineering, to get the first credible version out the door.

About
Eight years turning wicked enterprise problems into shipped product.
I'm Ammar, a senior product designer who spent the last stretch of my career at IBM on the hardest kind of software: industrial IoT, AIOps, financial workflows, learning platforms used by hundreds of thousands of people.
I work best embedded with engineering and close to real users, in the messy part where product strategy, systems thinking, and craft overlap. If you're shipping something hard, I'd like to hear about it.
Fluent in
Design craft
- Figma & FigJam
- Design systems
- Prototyping
- Interaction & motion
- Visual & brand
Product thinking
- UX strategy
- HCI research
- Usability testing
- Information architecture
- Workshop facilitation
Building & shipping
- HTML, CSS, JS
- React & Tailwind
- Design tokens
- Dev handoff
- AI-assisted tooling
Location
Dallas, Texas
Working with
Global teams
Domains
Enterprise · IoT · AIOps · Learning
Now booking · Q2 → Q4 2026
Let's design something substantial together.
I work well with Series B+ product teams, founders shipping their first enterprise release, and design leaders who need a senior pair of hands for a quarter.