Portfolio · 2017 to 2026
I design complex enterprise software that people actually want to use.
Currently leading product design for industrial IoT, high-density data platforms, and multi-tenant systems. Ex-IBM. Based in Dallas, Texas, working worldwide.
Selected work
Eighteen case studies. One thread: shipping ambitious enterprise product.
01 / American Airlines · Mobile app
Making the trip the focal point
Redesigned American's mobile Trip Details screen so the active journey, not the app navigation, is the first thing travelers see.

02 / IBM · Sugar Creek Brewery
Watson IoT for a local brewery
A Watson IoT and computer vision system with Bosch that watches every bottle leaving the line and turns handwritten readings into a live brewhouse dashboard.

03 / IBM · Carbon
Design system governance at scale
Contributed patterns, review rituals, and accessibility guardrails to Carbon so hundreds of product teams could ship faster together.

04 / IBM · AIOps
Anomaly detection & root cause
SRE surface that clustered noisy alerts into narrated incidents, so the on-call could see the story, not the storm.

05 / IBM · Open Insurance
Underwriting workbench
Policy tooling that gave underwriters a single, opinionated surface for quoting, comparison, and portfolio risk.

06 / IBM Training
Learning analytics dashboard
Program-manager view of learner outcomes across cohorts, from progress rings down to per-module drop-off.

07 / IBM Training
Employee learning home
Personalized learning surface that put role-aware recommendations and continued paths first.

08 / Vitalis · Health dashboard
A health dashboard that answers before it asks
Landing and product concept for an AI-assisted health tracker, hydration, heart rate, sleep, and intake, laid out so the day's answer sits above every widget.

09 / Aligno · SaaS landing
Marketing site for a collaboration tool that isn't shy about it
Landing page for Aligno, a team collaboration SaaS, structured around three plain questions: what it does, why it's different, and how to start.

10 / Altura · Modeling agency
Editorial hero for a talent agency
Landing page for Altura, a modeling agency, treated as a magazine cover: giant serif headline, a single portrait, and category tags where a subtitle would usually live.

11 / Bankey · Consumer bank
Consumer banking with an art-department attitude
Landing page for Bankey, a consumer bank, pairing a serious value proposition with a hero illustration that behaves more like a museum poster than a fintech asset.

12 / Build · Real estate platform
A property site that leads with the product, not the pitch
Desktop landing page for Build, a real estate management platform, sequenced from a full-bleed 3D property hero to a three-step signup, recent projects, and quote capture.

13 / Outerfields · Creative agency
A creative agency site that doesn't apologize
Landing page for Outerfields, a video and photo creative agency, laid out as a punchy scroll: bold black hero, orange creative-session pitch, purple service marquee, and a final closing frame.

14 / Neiman Marcus · Mobile app
A premier subscription box, designed with the associate in mind
Partnered with Neiman Marcus to design a stylist-curated subscription box inside the NM app, an ongoing relationship surface rather than another transactional flow.

15 / trainAR · Masters capstone
A pocket gym, powered by AR
Six-month capstone at UNT: an AR fitness app that puts a life-sized virtual trainer in your living room, so form, schedule, and progression all live in one place.

16 / Camp on the Go · Personal project
A camping companion that respects the trail
Concept iOS app and Apple Watch extension for campers: organization, campsite discovery, and gear guidance without asking anyone to spend more time staring at their phone.

17 / 7-Eleven · Global HQ
First design internship, under NDA
Summer as an Experience Designer at 7-Eleven's global headquarters, working on data viz for artists, a growth-focused internal app, and a rethink of the consumer app, all covered by NDA.

18 / Terra · Ceramics retail
A landing page for a modern ceramics house
Concept marketing site for Terra, a direct-to-consumer ceramics brand in the West Elm register: editorial typography, shoppable hero, and a category-first storefront built around handmade objects.

Practice
What I take on
Four things I do well. If your problem lives in one of these, we should talk.
Enterprise product design
0→1 and 1→n on high-density B2B software, the kind users spend eight hours a day inside.
Data visualization
Turning firehose telemetry into surfaces operators can act on without a manual.
Design system leadership
Tokens, patterns, review rituals, and adoption. The boring plumbing that makes teams ship faster.
Design partner for founders
Short, high-leverage engagements pairing with engineering to ship the first credible version.

About
Eight years turning wicked enterprise problems into shipped product.
I'm Ammar, a senior product designer who spent the last stretch of my career at IBM on the hardest kind of software: industrial IoT, AIOps, financial workflows, learning platforms used by hundreds of thousands of people.
I work best embedded with engineering, close to real users, and unafraid of the messy middle where product strategy, systems thinking, and craft meet. If you're a team shipping something ambitious, I'd love to hear about it.
Fluent in
Design craft
- Figma & FigJam
- Design systems
- Prototyping
- Interaction & motion
- Visual & brand
Product thinking
- UX strategy
- HCI research
- Usability testing
- Information architecture
- Workshop facilitation
Building & shipping
- HTML, CSS, JS
- React & Tailwind
- Design tokens
- Dev handoff
- AI-assisted tooling
Location
Dallas, Texas
Working with
Global teams
Domains
Enterprise · IoT · AIOps · Learning
Now booking · Q2 → Q4 2026
Let's design something substantial together.
Best fit: Series B+ product teams, founders shipping their first credible enterprise release, or design leaders who need a senior operator embedded for a quarter.