09 / Altura · Modeling agency · 2025
Editorial hero for a talent agency
Landing page for Altura, a modeling agency, treated as a magazine cover: giant serif headline, a single portrait, and category tags where a subtitle would usually live.
Role
Brand and web designer
Team
Solo
Duration
1 week
Platforms
Marketing site
Problem
A talent agency's site has to look like the taste it's selling.
Altura's brief was editorial, not corporate. The page needed to feel like a spread you'd tear out of a fashion magazine, then still work as a functional agency site with contact, roster, and social proof.
Process
Type does the work; everything else gets out of the way.
01 · One headline, sized honestly
The headline runs at magazine scale in a deep red serif, cropped against the portrait so the type and the subject share the frame instead of competing.
02 · Category tags as a rail, not a subtitle
Runway, commercial, editorial, street fashion. Set inline with starburst dividers instead of tucked into a paragraph.
03 · Contact and stats without breaking the mood
Address, phone, and email get a functional block at the bottom; the 600+ / 80% stats sit on the same baseline so the page still reads as an agency, not a lookbook.
Results
A site that trades safe polish for a point of view.
1 serif
carries the whole page
2 colors
cream and deep red
Editorial
not corporate
The final page reads as a fashion editorial that happens to also be a functioning agency site. The header, portrait, tags, stats, and contact all fit inside one composition instead of stacking as generic marketing sections.
Next case study
Consumer banking with an art-department attitude
Bankey · Consumer bank