11 / Build · Real estate platform · 2025
A property site that leads with the product, not the pitch
Desktop landing page for Build, a real estate management platform, sequenced from a full-bleed 3D property hero to a three-step signup, recent projects, and quote capture.
Role
Product and brand designer
Team
Solo
Duration
1 week
Platforms
Desktop web
Problem
Real estate marketing sites usually bury the product under stock photography.
Build needed a landing page that made the platform feel tangible on first scroll, credible enough for a property owner to hand over their email, and clean enough to sit next to a portfolio of high-end listings.
Process
Lead with the object, then the promise, then the proof.
01 · Hero as a rendered property, not a photo
A full-bleed isometric 3D render of a modern home sits inside a soft mint-to-peach gradient, so the hero is unmistakably the product being managed, not a generic keys-and-house shot.
02 · Email capture inside the hero
A single inline email field and a black 'Get a Quote' pill sit under the headline, so the primary conversion is in the first fold instead of pushed to a footer form.
03 · Three-step promise, one icon each
'Answer questions, select a quote, get registered' laid out as three columns with a single hand-drawn icon per step, so the pitch reads as a process a real person can complete in a session.
04 · Recent projects as social proof
A three-up 'Our recent projects' carousel with rated listing cards grounds the platform in real properties before the visitor is asked to commit.
Results
A marketing site that reads like the product it's selling.
1 hero object
the property, rendered
1 CTA
email capture in the first fold
3 steps
the pitch fits on one screen
The final page opens on the product, closes on real projects, and asks for one thing in between: an email. Every section earns its slot against a single job, get a property owner to request a quote.
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